5 Budget Friendly Ideas for Marketing Your Independent Insurance Agency

When money is tight, your marketing budget is usually the first thing you cut. Luckily, there are plenty of ways to promote your independent insurance agency without spending a ton of cash. Here are five.


Create Great Content

Understanding insurance is easy – for you. For the general public, however, insurance is complicated and confusing. (Don't believe us? Check out "Here's What Your Clients Think Their Homeowner's Insurance Covers.") But explaining policies to prospects isn't the only reason to add content to your site. Google also rewards businesses that keep their content fresh.

Content creation doesn't have to cost a lot. In fact, most costs little more than the time it takes to produce…

  • Blog posts.
  • Infographics.
  • Podcasts.
  • Whiteboard videos.

If you prefer, you can outsource the job instead. Hiring a freelancer from a website like Upwork may add to the cost, but the extra expense might pay off in the long run.

Sponsor a Raffle

Raffles can be an inexpensive way to attract attention to your independent insurance agency. For instance, you could enter the name of everyone who gets a quote into a drawing. Your only costs are the prize you give away and any additional promotion you do around the raffle.

A raffle is good way to collect leads, too. In this case, you might want to work with a local business owner, like a restaurant owner. Ask them if you can set out a fishbowl and pull a weekly winner from the names you collect. You pay for the winner's meal and add everyone's contact information to your prospect list.

The blog post "3 Email Marketing Tips for Your Independent Insurance Agency" can help make sure those leads don't go to waste.

Bonus tip: Before you offer any prizes, you may want to check with your state insurance board.

Optimize for Local Search

According to a blog post from information and data technology company DialogTech, "near me" searches (i.e., insurance agents near me) doubled between 2105 -2016. The author says that's a trend you can leverage by…

  • Creating a Google My Business account. Listing your business with Google My Business can make your independent insurance agency more visible in local search. Even better? The service is free.
  • Being consistent with your contact information. Make sure your agency's name, address, and phone number are correct on your website, and that they match what's on your Google My Business account and any other of your directory listings.
  • Getting online reviews. Not only can online reviews impact someone's buying decisions, but they also affect your local search ranking.

Get more tips in "How to Market Your Independent Insurance Agency Online."

Share Your Expertise

Few independent insurance agents have the resources to support a PR campaign, but there are resources that make it easier to get your name in front of more people. One example is Help a Reporter Out, a free service that connects journalists to relevant sources.

Here's how it works. Once you register, you'll get emails three times a day with a list of articles. You select the topics that fit your expertise and write a brief pitch. If the reporter selects your pitch, they'll reach out.

Connect with Prospects

Despite all the high-tech options, old-fashioned networking still has its place when it comes to marketing your insurance agency. Regularly attendance at business events can raise your profile and even turn into leads and referrals, if you play your cards right. Learn how in "7 Ways to Network in the Insurance Industry."