Home is Where the Money Is
An Insurance Agent's Guide to Homeowner's Insurance

Make Yourself at Home: An Introduction

Whether you’re a rookie agent just starting out or a veteran hoping to grow your independent insurance agency, personal lines may be the book builder you’re looking for – especially if you sell Homeowner’s Insurance. It’s a huge market with lots of earning potential, and at first glance, a fairly easy risk to write. How different could each homeowner’s policy be?

Actually, writing Homeowner’s Insurance isn’t always easy. Getting your client adequate and reliable coverage depends on your…

  • Ability to assess their unique risks.
  • Knowledge of common exclusions and appropriate riders.
  • Grasp of how various features impact a home’s value.
  • Access to different insurance providers.

Even if you’ve worked in commercial lines for years, making the jump to personal lines takes a little learning. But that’s why this guide exists. Use it to help you write Homeowner’s, Renter’s, and Condo Insurance.

How to Use This Guide

This guide is designed to be a handy reference for independent insurance agents interested in writing…

Each product has a chapter that includes an explanation of the coverage and a checklist for risk assessment. Additionally, you can find…