Severe Storm Property Protection Tips for Your Homeowner’s Insurance Clients
Tuesday, May 30, 2017/Marketing
Summer typically means blue skies and blissful breezes. But it can also bring thunderstorms, tornadoes, and even hurricanes. Unfortunately, your client's Homeowner Insurance only protects them after high winds cause damage. To really safeguard their property, clients want to minimize trouble before the storm hits.
This is where you come in. Help your clients prepare for stormy weather by giving them natural disaster preparation tips. Not only does that help them protect their homes, but it also puts you in the role of trusted advisor. Here are few of the things your homeowner clients need to know.
Precautions for Homeowner's Insurance Clients
Independent insurance agents should help homeowners prepare for wind damage. They can minimize that by:
- Removing dead or rotting trees and branches that could fall or cause damage.
- Keeping an eye out for furniture or other outdoor items that could blow away in strong winds.
- Examining their roof for loose shingles.
- Installing impact-resistant windows and patio door systems.
- Hiring an inspector to evaluate the sturdiness of their garage door.
- Reinforcing their roof, doors, and windows.
Wind speed is a good predictor of just how much damage a home might have. Read "Hurricane Categories & Wind Damage: A Primer for Insurance Agents" for more information.
Once they've prepped for wind, you clients might want to look at their…
- Electronics. Lightning can cause a power surge that fires their electronics. Encourage clients to either unplug their electronic s or purchase surge protectors before a storm arrives.
- Rain gutters. Client may want to make sure gutters and downspouts aren’t loose or clogged. This can reduce damage from water backup.
- Exterior foundation and basement walls. They may be able to fill cracks, but serious problems may require a professional.
- Window wells. Below-grade basement windows may need well covers to minimize flooding.
You can find plenty of preparedness tips online, but two of our favorite sites are Ready.gov and the Institute for Business & Home Safety. Start with either of these to find for your clients.
Bonus tip: Now may be a good time to remind your clients what their Homeowner’s Insurance actually includes. That may help them decide if they have the appropriate coverage, but it also keeps you from facing unhappy clients. Read "Here's What Your Clients Think Their Homeowner's Insurance Covers" for more insight on client coverage misconceptions.
Share Home Protection Tips with Homeowner's Insurance Clients
You have all this information. You can assess your client’s risk. But what’s the best way to share that information? Here are a few ideas for spreading the word…
- Write a concise, informative blog post on your agency’s website.
- Send an email blast to your clients and prospects.
- Create a direct mailer for clients.
- Share your tips on your social media pages.
- Design an infographic with key advice to distribute via email, social media, and printed flyers.
- Offer to write an article for your local newspaper.
Check out "5 Budget Friendly Ideas for Marketing Your Independent Insurance Agency" for more outreach advice.