5 Budget Friendly Ideas for Marketing Your Independent Insurance Agency
Tuesday, May 9, 2017/Marketing
When money is tight, your marketing budget may be the first thing you cut. Luckily, there are plenty of ways to promote your independent insurance agency without spending a ton of cash. Here are five.
1. Create Great Content for Your Website
Understanding insurance is easy – for you. For the general public, however, insurance is complicated and confusing. (Don't believe us? Check out ".") In other words, the content on your website is an opportunity to educate people on what insurance is, what it does, and why they might need it.
But explaining policies to prospects isn't the only reason to add content to your website. Fresh content can improve your website's search engine results page ranking. The higher your site ranks, the more visible it will be to folks searching for relevant information about insurance.
Content creation doesn't have to cost a lot. Depending on your skill level and the services you use, it costs very little to produce…
- Blog posts.
- Whiteboard videos.
If you prefer, you can outsource the job instead. Hiring a freelancer from a website like Upwork may add to the cost, but the extra expense might pay off in the long run.
2. Sponsor a Raffle
Raffles can be an inexpensive way to attract attention to your independent insurance agency. For instance, you could enter the name of everyone who gets a quote into a drawing. Your only costs are the prize you give away and any additional promotion you do around the raffle.
A raffle is good way to collect leads, too. In this case, you might want to work with a local business owner, like a restaurant owner. Ask them if you can set out a fishbowl and pull a weekly winner from the names you collect. You pay for the winner's meal and add everyone's contact information to your prospect list.
The blog post "" can help make sure those leads don't go to waste.
Note: Before you offer any prizes, you may want to check with your state insurance board.
3. Optimize for Local Search
According to the information and data technology company DialogTech, "near me" searches (i.e., a search query like "insurance agents near me") doubled between 2105 and 2016. The author says that's a trend you can leverage by:
- Creating a Google My Business account. Listing your business with Google My Business can make your independent insurance agency more visible in local search. Even better? The service is free.
- Being consistent with your contact information. Make sure your agency's name, address, and phone number are correct on your website and that they match what's on your Google My Business account and your other directory listings.
- Getting online reviews. Online reviews can impact someone's buying decisions. They also affect your local search ranking (again, you want your site to rank well so more searchers find it).
Get more tips in "."
4. Share Your Expertise
Few independent insurance agents have the resources to hire a PR firm, but there are free resources that can help you get your name in front of more people. One example is Help a Reporter Out, a free service that connects journalists to relevant sources.
Here's how it works. Once you register, you'll get emails three times a day with a list of articles. You select the topics that fit your expertise and write a brief pitch. If the reporter selects your pitch, they'll reach out. If they use you as a source, you'll get your name and agency in front of their readers.
5. Connect with Prospects
Despite all the high-tech options, old-fashioned networking still has its place when it comes to marketing your insurance agency. Regular attendance at business events can raise your profile and even turn into leads and referrals, if you play your cards right. Learn how in "."